CPC Calculator

CPC = cost ÷ clicks. Spending 300 for 150 clicks is a CPC of 2.00.

Fill any two fields — the third is solved.

Estimates for information only — not financial advice. Actual terms, fees, and rates depend on your provider.

Cost per click is the simplest unit price in paid traffic. Fill any two of cost, clicks, and CPC and the third is solved — handy for budgeting forward or auditing a campaign backward.

Formula & methodology

CPC = cost ÷ clicks; rearranged: cost = CPC × clicks, clicks = cost ÷ CPC (rounded down to whole clicks).

Worked examples

300 spend, 150 clicks → CPC 2.00
CPC 0.50 × 800 clicks → cost 400
90 budget at CPC 1.50 → 60 clicks

Limits

A cheap click that never converts is expensive; judge CPC together with conversion rate (see the ads budget calculator). Arithmetic only.

Frequently asked questions

Is a lower CPC always better?

No — click quality matters. A 0.20 click that never converts costs more per sale than a 2.00 click that converts at 10%.