Budget = (target conversions ÷ conversion rate) × your average CPC. For 50 sales at a 5% rate and a 2.00 CPC you need 1,000 clicks ≈ a 2,000 budget.
Estimates for information only — not financial advice. Actual terms, fees, and rates depend on your provider.
Plan an ads budget backwards from the outcome: how many conversions you want, the conversion rate you actually see, and the CPC you pay. No fabricated industry benchmarks are built in — averages hide more than they reveal.
Formula & methodology
clicks = target ÷ (CVR ÷ 100) (rounded up — partial clicks do not exist), then budget = clicks × CPC and daily = budget ÷ 30.4 (average month length).
Worked example
50 sales at 5% CVR and 2.00 CPC → 1,000 clicks → budget 2,000 → daily 65.79.
Limits
CVR and CPC drift with seasonality, targeting, and creatives; treat the output as a starting plan and recalibrate with your real campaign data. Assumptions, not promised results.
Frequently asked questions
Where do I find my CVR and CPC?
From your own campaign history in Google Ads. If you have none yet, run a small test first — borrowed industry averages are usually misleading.
